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This is a new version of a post and video originally published this week on Bilingual in the Boonies. This little sucker just won my household a new Toshiba laptop in a contest sponsored by the organizers of Latism. (Gracias!) If you don’t know about this three-city social media conference, go check it out. It is going to be awesome. Follow them on Facebook and Twitter to find out about future contests too.

And now…

Corporate CEOs, marketers and advertisers are atwitter about reaching Latinos online. You probably already know the stats and the whys, but the most honest reason: Dinero.

We have it, they want it.

And, in the interest of full disclosure before we go any further, I have a business and this blog created for the same reason. Viva el American dream!

But I think we, as a target market, are a big, hairy, scary monster.

Why? We’re every shade of human possible. Some of us are of native peoples, some of us are only of European background. Some are of Jewish descent and some of us have some chinito in us. Some of us speak Spanish, some of us don’t. Some have no idea what an arepa is, while others live for tripe on Sundays.

Personally, I subscribe both to Latina and Mother Earth. A Latina reading about sustainable agriculture? Shocking, I know.

Pity the marketers.

But, if you allow me some stereotype in the name of fun, watch the video for some truisms about why Social Media is perfect for reaching Latinos, a people who long ago perfected the Radio Bemba, the unfailingly good information distribution system of our gente.

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Additional thoughts:

Check out the hilarious entry by El Jumping Bean, a most funny blogger.

And how about a group effort and list of reasons why social media is perfect for Latinos?

- No unspoken thought!

- Have you ever met a Latino who didn’t want to give you his opinion?

- Bilinguals! Twice the number of words. Twice the “reach.”

- (Your turn next!)

Share, por favor!

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Un poquito mas:

1. News about Latinos, Young and Old
2. Latinos in the hot seat, in hot spot and spotlight